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Before we get into the details of running successful Facebook ads on your books, there is one thing that needs to be taken care of first. Your Amazon Product Page. Ads are good for one thing, and one thing alone. Getting traffic away from a social media site onto a different platform. That, ultimately, is going to be your Amazon Product Page. And it is your Amazon page that is going to need to seal the deal. You could have the best ad campaign in history, but if the destinati

Let's be honest here. Facebook Ads are not what they used to be. If you look at the dedicated subreddits on advertising and Facebook Groups for authors, they are filled with the same complaints. Previously high-performing ads suddenly die. They get flooded with bot traffic and go from being highly profitable to burning money. Authors end up constantly duplicating their ads, hoping for another 7 to 14-day burst of high-intent traffic before the bots find them all over again. I

UPDATE - AUGUST 2026. ACX changed the layout of their royalty statements with the July payments. If you take your figures from the summary tab, they may be understating by around 66%. Check your July statements before you pay anyone. Details in point three below. If you run a boutique press or manage a wide author catalog, you have probably been watching the countdown to May 25th with a healthy amount of dread. ACX is rolling out its All You Can Listen (AYCL) royalty model f

Every indie press owner’s worst nightmare isn't a bad review on Goodreads. It's logging into Twitter or Facebook and seeing your authors using the #PayYourAuthors hashtag. Once your small press gets tagged in a viral call-out post, or worse, ends up on industry watchdogs like Writer Beware, the damage is permanent. Agents will stop submitting to you. Established indie authors will warn each other to stay away. Your reputation, which you spent years building, can be destroyed